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Organic SEO is the process of increasing the ranking of a website on the Search Engine Results Page through natural techniques. Organic search listings are also known as natural listings because it does not employ paid search engine listings or any other techniques considered to be unnatural. Thus, Organic SEO uses traditional optimization techniques like the keywords, Meta tags, design etc. and is known as White hat technique as opposed to paid listings, sponsored links etc. Organic SEO helps to achieve high rankings on the Search Engine Results Page which prevail in the long run, because search engines prefer websites with genuine content.
According to statistics, 90% users do not look beyond the results of the third page on search engines. Considering this if your website is beyond the first three pages you will not get the expected results from your website. It has been observed that most organically top ranking websites have been a preferred choice of consumers, which has had positive impact on their business of the website owners.
The Analysis of Keywords is the most important aspect of any organic SEO campaign. Keywords are the words or phrases that are queried in the search engine by the user to find a particular product or service. In the analysis, it is determined which keywords are most frequently used for a given product or service, this helps in designing an SEO friendly site by applying the necessary techniques.
There are two main types of Organic SEO techniques On-Page SEO and Off-Page SEO
On-Page SEO -
It refers to what exactly can be done directly on the web pages of the website to increase its ranking on the Search Engine Results Page. On-Page Organic SEO mainly depends on the textual content and its formatting on the website. The design of the website is also an influencing factor in determining a good ranking.
The technique of On-page SEO is to modify the content of the web pages of the website in such a way that the website gets displayed among the top search results when a user keys in a relevant search using keywords. Therefore an analysis of the keywords related to the content of the website is necessary in Organic SEO. A proper selection of the keywords related to your products and services is the key to a successful Organic SEO campaign. These keywords should be used judicially in the right amount and at the right places in the content of the website.
A website with a well formatted heading, title and body is preferred by the search engine algorithm which helps in achieving better rank on SERP. Using meta-tags on the webpage is also a practice employed for Organic SEO. The search engine checks the description that is written in the meta-tags, so a proper description with keywords is necessary. Interlinking the web pages on the same website will also help you to increase your rankings on the Search engine results page.
Off-Page SEO -
As the name suggests the SEO techniques carried off the pages of the website, to increase the search engine rankings is called Off-page SEO. It mainly focuses on generating inbound links from relevant external sites.
Blogging has become a favorite activity among internet users, it is a great source of generating links to your website and posting regular updates about your products or services. The potential of Online Press Releases to generate genuine links has been observed by the industry, it is an ideal way of concisely informing your target customers about your business. Everyone has been bitten by the social networking bug, a profile on these websites helps you to identify the users that would be interested in your products or services and communicate to them the necessary information. Then, there are thousands of Directories on the internet which have numerous listings under different categories, posting your websites link on these online directories will help you get instant backlinks. Blog commenting, Forum Commenting are also some other ways of doing Off Search Engine Optimization.
We provide you with customized SEO solutions which are result oriented and cost-effective. We will suggest you the best suitable techniques that would increase your search engine rankings. Our accurate analysis and development strategies will help in the growth of your business through its online presence.